Act Now! Open for submissions to have your deals considered As reported today in Forbes, Amazon has decided to reschedule its annual Prime Day sales extravaganza to September, the Wall Street Journal has reported, as the Covid-19 pandemic increases demand on the company’s warehouses. KEY FACTS: Prime Day is an Amazon sales event that has been held in July since the company introduced it in 2015. Amazon bosses made the call to push the event back by
PPC campaigns, if designed and managed correctly, can be highly effective and profitable. Proper keyword selection is the cornerstone of any PPC campaign. At E-Commerce Direct, clients often ask if it is a good idea to spend precious advertising dollars on Pay-Per-Click (PPC) campaigns that include competitor names as well as their own company name. It is a good question, and there are a lot of opinions on this topic. Some 'PPC Advisors' even go as far as
