Understanding Amazon’s metrics are a must for any Amazon Seller who’s looking to maximise sales while curbing advertising spend. Are you an Amazon Seller looking to improve sales while keeping a tight rein on your advertising spend?  Amazon provides a variety of metrics to help you better understand what advertising medium, e.g. Sponsored Product Ads, Display Ads (vendors only), or Sponsored Brand Ads give you the best value for your advertising spend. There are two metrics you’ll