Brand Registry allows you to increase your advertising reach. Many Amazon Sellers believe that Brand Registry is only for sellers who manufacture and sell their own branded products, that’s simply not true. Sellers who sell other manufacturers’ products are able to register their own brand using Amazon’s Brand Registry.  For example, If your business is called ‘ABC Products’ and you’re selling other manufacturers’ products, you can still register ‘ABC Products’ with Amazon’s Brand Registry.  Click to learn