Google Analytics 4’s flexibility offers many different kinds of data Google Analytics 4 will soon replace Google’s Universal Analytics which was built for a generation of online measurement, specifically the desktop web.  Google Analytics 4 operates across platforms and doesn’t solely rely on cookies and user event-based data to deliver user-centric measurement. Google Analytics 4 is designed with privacy at its core, providing a better experience for both Google customers and their users.  Google Analytics 4 will