Getting your product reviewed by journalists and bloggers can have a significant impact on your Amazon and eBay sales.

Many e-commerce sellers shout about the wonders and benefits of their product(s).  However, buyers are savvy to such marketing and sales techniques, and are often weary of such self-made claims.

So how do you boost your brand’s credibility?  Simply demonstrate the benefits and reliability of your product(s).  There are two quick methods we will explore in this blog to answer those questions.

Testimonials and Customer Reviews

There is no better way to tell potential buyers that your product(s) is worth buying than having positive testimonials and customer reviews.

If you are selling through your own website, it will be easier to ask customers to give positive testimonials and product reviews.  Pepper these testimonials throughout your website and if allowed, in product descriptions on your eBay store and your other e-commerce selling platforms.

Positive reviews from buyers will give comfort to new customer prospects and help to drive your product sales.

Product Reviews

Did you know bloggers and trade publications are constantly looking for ‘new content’ and to compare ‘like products’?

You can do a simple Internet search to locate blogs and trade publications that are relevant to your product(s).

A favourable review from these medias are great for qualified product endorsements, building credibility and importantly, linkable content.  These will help to increase both your brand and product awareness and ultimately your sales.

You can link back favourable endorsement and product reviews to your website, use them in your promotional material, or product descriptions where allowed on various e-commerce platforms.

Not all reviews will be 100% positive, but take feedback from the reviews to better enhance your product(s) moving forward.

Here is an example of a Google Ad one e-commerce seller uses based on a product review from Wirecutter, part of the New York Times.

 

This Google Ad has excellent creditability giving future buyers comfort and the urgency to buy.

Here are the product reviews by Wirecutter naming ‘the best’ product in a given product category.

                               

Again, these positive reviews build brand and product credibility.

For questions or help with creating a programme to target product reviews in trade publications or blogs, reach out to our PR E-commerce Specialists on +44 (0) 2381 920 246, if you are based in the US, call toll free ++1 (888) 567 0464 or email support@E-commerceDirect.com or via live chat on our wesbite at www.E-commerceDirect.com.