Amazon ‘Experiments’ Yield Better Performing Listings
There are three types of content available for experimentation: product images, product titles and A+ Content.
Creating Amazon Experiments allows you, as a Brand Registered Amazon Seller, to run A/B test (also known as ‘split-testing’) on your product listing content. Experiments allow you to compare two versions of content against each other to see which performs better.
During your experiment, your customers that view your ASIN’s content are randomly split into two groups. One group sees version A content while the other sees version B for the duration of the experiment. For example, you may want to experiment with two different main product images. At the end of the experiment you will be able to learn what main product image helped to sell more products. You can then switch to the image that sold more products for all your potential customers to see moving forward.
To try your hand at Amazon experiments, log into your Amazon Seller’s account and navigate to ‘Manage Your Experiments’ and click on the ‘Create a New Experiment’ dropdown menu. You can also get in touch with our Amazon experts at E-commerce Direct to learn more.
For additional questions on how to create Amazon Experiments please get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on firstname.lastname@example.org.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.
E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on “>email@example.com, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.