E-commerce Direct

E-commerce Direct is a bespoke e-commerce agency located in the heart of London within easy access to Southampton docks. We provide a variety of support services for Amazon, eBay and Shopify sellers.
Although we are not nearly as large as Amazon... or even close for that matter... our team is well experienced in helping clients save on costs and substantially increase sales.
Phone UK +44 (0) 208 004 7769
Phone US ++1 (714) 782 7826

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Amazon PPC Tactics: Boost Your Sales and Visibility on Amazon UK

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Amazon PPC Tactics: Boost Your Sales and Visibility on Amazon UK

Amazon Pay-Per-Click (PPC) is a powerful tool for online sellers to boost their sales and visibility on the Amazon marketplace. With millions of shoppers browsing Amazon every day, the competition is fierce. Using Amazon PPC tactics can help you stand out from the crowd and drive more sales to your products. In this article, we will discuss some effective Amazon PPC tactics that you can implement to improve your sales and increase your revenue on Amazon UK.

  1. Use Long-tail Keywords

Long-tail keywords are specific, multi-word phrases that shoppers use to search for products on Amazon. These keywords are more targeted and have a lower search volume compared to broad keywords. Using long-tail keywords in your PPC campaigns can help you reach more relevant shoppers who are more likely to convert. Conduct thorough keyword research and create a list of long-tail keywords that are relevant to your products.

  1. Focus on Product Listing Optimisation

Optimising your product listings is crucial for improving your visibility and conversions on Amazon. Make sure your product title, description, and bullet points are well-written and contain relevant keywords. Use high-quality product images and videos to showcase your products. A well-optimised product listing can help you rank higher in Amazon’s search results and attract more shoppers to your products.

  1. Monitor Your Campaign Performance

Monitoring your PPC campaign performance is essential to ensure that you are getting the most out of your ad spend. Regularly check your campaign metrics, such as click-through rates, conversion rates, and cost per click. Identify the best-performing keywords and ad placements and optimize your campaigns accordingly. Also, keep an eye on your ad spend and adjust your bids to maximize your ROI.

  1. Use Negative Keywords

Negative keywords are the keywords that you don’t want your ads to appear for. By adding negative keywords to your campaigns, you can exclude irrelevant search terms and save your ad spend. For example, if you are selling vegan protein powder, you can add “whey protein” as a negative keyword to exclude shoppers who are looking for animal-based protein powders.

  1. Test Your Ad Creatives

Testing your ad creatives can help you identify potential consumer markets.

E-commerce Direct can improve your Amazon sales.  Simply contact our expert team on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on info@e-commercedirect.com.

About E-commerce Direct Ltd

E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.

The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.

E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients.  Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.

E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.

The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.

E-commerce Direct can be reached via email on info@e-commercedirect.com, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.

About SMBE Direct Ltd

E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.

SMBE Direct can be reached via email on info@SMBEdirect.com, through its website www.SMBEdirect.com and via phone in the UK +44 (0) 208 004 4545.

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