Amazon Product Display Ads – Excellent for Up Sales and Competitive Product Targeting
Not used by many Amazon Sellers, Product Display Ads are cost-efficient and effective in increasing sales.
Amazon Sellers are given opportunity to promote their products and brand through various advertising mediums across Amazon marketplaces. The most commonly used advertising is by way of Sponsored Product Ads, followed by Sponsored Brand Ads and then Product Display Ads. While all three mediums offer advantage, we often find Amazon Sellers simply skip over Product Display Ads … This can be a missed opportunity by many sellers.
What do Product Display Ads do?
Product Display Ads target products or interest areas. This allows sellers to select specific products on Amazon to reach a specific group of shoppers or sellers or can reach shoppers more broadly through interest-based targeting.
Benefits of Product Display Ads
‘Upsell; or ‘Add-on’ – An excellent way to use Product Display Ads is to advertise an upsell or a more expensive product or add-on. For example, if you sell pillows you would want to run Product Display Ads against your own ASINs (products). You’d create Product Display Ads to either promote a more luxurious pillow or an allergy-free pillow cover for the economy pillow. In essence you’re trying to get the buyer who has already selected your economy pillow to upgrade to a more luxurious pillow (aka more expensive giving you better profit) or to add a pillow cover in addition to the selected pillow this time creating an additional sale.
Competitive Targeting – If you’re trying to steal market share for your products, creating Product Display Ads to display next to your competitors’ products can help. For example, if you sell decorative watering cans, you can create Product Display Ads to appear next to competitive ASINs (products) at checkout. Let’s say Jane has selected a solid green watering can, as she moves to the checkout your Product Display Ad can appear and provide Jane with an alternative option. She likes the product you sell better. Then you’ve stolen that customer from your competitor.
How do I set-up Product Display Ads?
Setting up Product Display Ads is much easier than Sponsored Brand and Product Ads, for the two types of campaigns we have described you’ll want to select your targeting by product type, then select the product you wish to advertise and finally select the ASINs (products) you’ll want to advertise against. You’ll need to select your maximum cost-per-click bid, your daily budget and your campaign name.
You’ll also need to create the actual ad. Remember to use a high quality image and write a compelling headline. Your headline should simply describe your product and any USPs that makes your product better or different.
If you would like a Product Display Ad campaign created for your business, or for additional Amazon services contact E-commerce Direct on email@example.com on +44 (0) 208-004-7769 in the UK, ++1 (714) 782-7826 in the USA.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.
E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on firstname.lastname@example.org, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.