There are three types of content available for experimentation: product images, product titles and A+ Content. Creating Amazon Experiments allows you, as a Brand Registered Amazon Seller, to run A/B test (also known as ‘split-testing’) on your product listing content. Experiments allow you to compare two versions of content against each other to see which performs better. During your experiment, your customers that view your ASIN’s content are randomly split into two groups. One group sees version A content while the other sees version B for the duration of the experiment. For example, you may want to experiment with two different main product images. At the end of the experiment you will be able to learn what main product image helped to sell more products. You can then switch to the image that sold more products for all your potential customers to see moving forward. To try your hand at Amazon experiments, log into your Amazon Seller’s account and navigate to ‘Manage Your Experiments’ and click on the ‘Create a New Experiment’ dropdown menu. You can also get in touch with our Amazon experts at E-commerce Direct to learn more. For additional questions on how to create Amazon Experiments please get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on info@e-commercedirect.com. About E-commerce Direct Ltd E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales. The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies. E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”. E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming. The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas. E-commerce Direct can be reached via email on Continue reading
A+ Content enables you to tell your brand story, encourage repeat purchases and potentially increase sales by 5%. A+ Content is available to retail vendors or professional sellers who have been approved as brand owners through Amazon’s Brand Registry. A+ Content allows you to showcase what makes your brand and products unique by telling a story, featuring enhanced product images and customised text placements on the product detail page. Here are five best practices for A+ Content:
Google is the most visited website (search engine) in the world with 8.5 billion searches per day. Looking to be found by existing or new clients? Then Google is the place to be. Here are a few quick facts about Google. Google is visited on average 89.3 billion times per month. Google processes over 8.5 billion searches per day. Facebook is the most searched word on Google. 63% of Google’s US organic search traffic originated on
The new Inventory Ledger provides an end-to-end inventory reconciliation. Amazon’s new Inventory Ledger replaces the daily inventory history, monthly inventory history, inventory event detail, adjustments, inventory reconciliation and the received inventory report. The Inventory Ledger report is like a bank statement for your inventory. The new ledger provides a complete end-to-end inventory reconciliation capability by displaying your starting inventory balance, received inventory, customer orders, customer returns, adjustments, removal and ending balance. Amazon Sellers can use the new Inventory
Brand Registry allows you to increase your advertising reach. Many Amazon Sellers believe that Brand Registry is only for sellers who manufacture and sell their own branded products, that’s simply not true. Sellers who sell other manufacturers’ products are able to register their own brand using Amazon’s Brand Registry. For example, If your business is called ‘ABC Products’ and you’re selling other manufacturers’ products, you can still register ‘ABC Products’ with Amazon’s Brand Registry. Click to learn
CTR measures the number of times an ad is clicked versus the number of times it has been viewed (impressions). There are a number of ways to measure the success or disappointment of your online advertising campaigns. Ultimately, the most important metric in e-commerce is a sale. However there are many other metrics that can show you the effectiveness of an online keyword driven ad campaign. Click-Through Rate (CTR) tells you if your ad text
The EFN allows FBA Sellers with a UK account to sell cross-border into the EU. The European Fulfilment Network now allows Amazon Sellers using FBA with a UK account, while storing products in the UK, to ship to Germany, France, Italy and Spain. Sellers be aware, under this scheme the price of an eligible item must not exceed €135 in the EU or £122 in the UK. Once enrolled in EFN, you’re able to check the
Agency’s excellence in Amazon sales, advertising and management recognised by Global Business Insights. E-commerce Direct, a world-reaching e-commerce sales, advertising and management agency has been awarded the title ‘Best E-commerce Business of the Year 2022 – London’ by Global Business Insights for its remarkable knowledge, innovation and experience with e-commerce sales. “We are thrilled to be recognised as the Best E-commerce Business of the Year 2022 by Global Business Insights,” said Linda Scott, Director of E-commerce Direct
Amazon outlet is the go-to place for customers to shop for highly discounted products, overstock deals and clearance products. As Amazon Sellers it may be hard to get every one of your products to be a top seller. For slower moving products you can incur heightened storage costs and fees. Amazon Outlet helps both sellers and customers reap benefits. Sellers can create deals to be featured on the Outlet page to help increase sell-through, improve cash flow
Agency’s experience, knowledge and innovation in e-commerce recognised by SME News. E-commerce Direct, a world-reaching e-commerce sales, marketing and advertising agency has been named ‘Best Global Bespoke Agency for 2021’ by SME News for its innovative approach to Amazon and other e-commerce sales platforms. “We are so pleased to be recognised by SME News as their choice naming E-commerce Direst the ‘Best Global Bespoke Agency for 2021’,” said Linda Scott, Director of E-commerce Direct Ltd. “This award
