Amazon Sponsored Display Ads offer several benefits for sellers looking to promote their products on the platform. Here are some key advantages: Targeted Advertising: Sponsored Display Ads allow you to target specific audiences based on their shopping behaviour, interests, and demographics. This targeted approach increases the chances of reaching potential customers who are more likely to be interested in your products. Product Visibility: These ads help increase the visibility of your products by displaying them
Google Ads can be a powerful tool to help your business in several ways. Here are some key benefits: Increased Visibility: Google Ads allow your business to appear at the top of search engine results pages (SERPs) for relevant keywords. This increased visibility can lead to more clicks and website visits. Targeted Advertising: Google Ads let you target specific demographics, locations, and devices. This ensures that your ads are shown to the right audience, increasing
Amazon Pay-Per-Click (PPC) is a powerful tool for online sellers to boost their sales and visibility on the Amazon marketplace. With millions of shoppers browsing Amazon every day, the competition is fierce. Using Amazon PPC tactics can help you stand out from the crowd and drive more sales to your products. In this article, we will discuss some effective Amazon PPC tactics that you can implement to improve your sales and increase your revenue on
Boosting Sales on Amazon: Strategies to Drive Success Selling products on Amazon can be highly lucrative, but with fierce competition, it's essential to implement effective strategies to stand out from the crowd and improve your sales. In this blog post, we will explore actionable tips and techniques to help you enhance your presence, optimise your listings, and increase conversions on the Amazon marketplace. Optimise Product Listings: Your product listings play a vital role in attracting potential customers.
The Top Five E-commerce Sales Platforms in the US: Empowering Your Online Business In the thriving e-commerce landscape of the United States, having a robust online presence is essential for businesses to succeed. With numerous e-commerce sales platforms available, choosing the right one can be a game-changer for your business. In this blog post, we will explore the top five e-commerce sales platforms in the US, highlighting their key features and benefits to help you make
In today's digital age, e-commerce has become a vital channel for businesses to reach customers and drive sales. With numerous e-commerce sales platforms available, it can be challenging to choose the right one for your business in the United Kingdom (UK). In this blog post, we will explore the top five e-commerce sales platforms in the UK, highlighting their key features and benefits to help you make an informed decision. Amazon: Amazon is a global
Are you an Amazon seller looking for ways to increase your sales and grow your business on the platform? Then you're in the right place! In this blog post, we'll cover some of the top strategies and best practices for Amazon sellers to help you succeed in the highly competitive marketplace. 1. Optimise your product listings The first step to success on Amazon is to optimise your product listings. This means creating high-quality product listings that are
There are three types of content available for experimentation: product images, product titles and A+ Content. Creating Amazon Experiments allows you, as a Brand Registered Amazon Seller, to run A/B test (also known as ‘split-testing’) on your product listing content. Experiments allow you to compare two versions of content against each other to see which performs better. During your experiment, your customers that view your ASIN’s content are randomly split into two groups. One group sees version A content while the other sees version B for the duration of the experiment. For example, you may want to experiment with two different main product images. At the end of the experiment you will be able to learn what main product image helped to sell more products. You can then switch to the image that sold more products for all your potential customers to see moving forward. To try your hand at Amazon experiments, log into your Amazon Seller’s account and navigate to ‘Manage Your Experiments’ and click on the ‘Create a New Experiment’ dropdown menu. You can also get in touch with our Amazon experts at E-commerce Direct to learn more. For additional questions on how to create Amazon Experiments please get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on info@e-commercedirect.com. About E-commerce Direct Ltd E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales. The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies. E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”. E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming. The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas. E-commerce Direct can be reached via email on Continue reading
A+ Content enables you to tell your brand story, encourage repeat purchases and potentially increase sales by 5%. A+ Content is available to retail vendors or professional sellers who have been approved as brand owners through Amazon’s Brand Registry. A+ Content allows you to showcase what makes your brand and products unique by telling a story, featuring enhanced product images and customised text placements on the product detail page. Here are five best practices for A+ Content:
Google is the most visited website (search engine) in the world with 8.5 billion searches per day. Looking to be found by existing or new clients? Then Google is the place to be. Here are a few quick facts about Google. Google is visited on average 89.3 billion times per month. Google processes over 8.5 billion searches per day. Facebook is the most searched word on Google. 63% of Google’s US organic search traffic originated on
