Boosting Sales on Amazon: Strategies to Drive Success Selling products on Amazon can be highly lucrative, but with fierce competition, it's essential to implement effective strategies to stand out from the crowd and improve your sales. In this blog post, we will explore actionable tips and techniques to help you enhance your presence, optimise your listings, and increase conversions on the Amazon marketplace. Optimise Product Listings: Your product listings play a vital role in attracting potential customers.
The Top Five E-commerce Sales Platforms in the US: Empowering Your Online Business In the thriving e-commerce landscape of the United States, having a robust online presence is essential for businesses to succeed. With numerous e-commerce sales platforms available, choosing the right one can be a game-changer for your business. In this blog post, we will explore the top five e-commerce sales platforms in the US, highlighting their key features and benefits to help you make
In today's digital age, e-commerce has become a vital channel for businesses to reach customers and drive sales. With numerous e-commerce sales platforms available, it can be challenging to choose the right one for your business in the United Kingdom (UK). In this blog post, we will explore the top five e-commerce sales platforms in the UK, highlighting their key features and benefits to help you make an informed decision. Amazon: Amazon is a global
Are you an Amazon seller looking for ways to increase your sales and grow your business on the platform? Then you're in the right place! In this blog post, we'll cover some of the top strategies and best practices for Amazon sellers to help you succeed in the highly competitive marketplace. 1. Optimise your product listings The first step to success on Amazon is to optimise your product listings. This means creating high-quality product listings that are
There are three types of content available for experimentation: product images, product titles and A+ Content. Creating Amazon Experiments allows you, as a Brand Registered Amazon Seller, to run A/B test (also known as ‘split-testing’) on your product listing content. Experiments allow you to compare two versions of content against each other to see which performs better. During your experiment, your customers that view your ASIN’s content are randomly split into two groups. One group sees version A content while the other sees version B for the duration of the experiment. For example, you may want to experiment with two different main product images. At the end of the experiment you will be able to learn what main product image helped to sell more products. You can then switch to the image that sold more products for all your potential customers to see moving forward. To try your hand at Amazon experiments, log into your Amazon Seller’s account and navigate to ‘Manage Your Experiments’ and click on the ‘Create a New Experiment’ dropdown menu. You can also get in touch with our Amazon experts at E-commerce Direct to learn more. For additional questions on how to create Amazon Experiments please get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on info@e-commercedirect.com. About E-commerce Direct Ltd E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales. The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies. E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”. E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming. The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas. E-commerce Direct can be reached via email on Continue reading
A+ Content enables you to tell your brand story, encourage repeat purchases and potentially increase sales by 5%. A+ Content is available to retail vendors or professional sellers who have been approved as brand owners through Amazon’s Brand Registry. A+ Content allows you to showcase what makes your brand and products unique by telling a story, featuring enhanced product images and customised text placements on the product detail page. Here are five best practices for A+ Content:
Google is the most visited website (search engine) in the world with 8.5 billion searches per day. Looking to be found by existing or new clients? Then Google is the place to be. Here are a few quick facts about Google. Google is visited on average 89.3 billion times per month. Google processes over 8.5 billion searches per day. Facebook is the most searched word on Google. 63% of Google’s US organic search traffic originated on
The new Inventory Ledger provides an end-to-end inventory reconciliation. Amazon’s new Inventory Ledger replaces the daily inventory history, monthly inventory history, inventory event detail, adjustments, inventory reconciliation and the received inventory report. The Inventory Ledger report is like a bank statement for your inventory. The new ledger provides a complete end-to-end inventory reconciliation capability by displaying your starting inventory balance, received inventory, customer orders, customer returns, adjustments, removal and ending balance. Amazon Sellers can use the new Inventory
Brand Registry allows you to increase your advertising reach. Many Amazon Sellers believe that Brand Registry is only for sellers who manufacture and sell their own branded products, that’s simply not true. Sellers who sell other manufacturers’ products are able to register their own brand using Amazon’s Brand Registry. For example, If your business is called ‘ABC Products’ and you’re selling other manufacturers’ products, you can still register ‘ABC Products’ with Amazon’s Brand Registry. Click to learn
CTR measures the number of times an ad is clicked versus the number of times it has been viewed (impressions). There are a number of ways to measure the success or disappointment of your online advertising campaigns. Ultimately, the most important metric in e-commerce is a sale. However there are many other metrics that can show you the effectiveness of an online keyword driven ad campaign. Click-Through Rate (CTR) tells you if your ad text
