Video on your e-commerce website can exponentially increase sales! At E-commerce Direct we know there has been an exponential growth in the popularity of visual content in recent years. Almost 90% of all current web traffic is video based and 94% of consumers watched a video online last week. Videos both positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey of 1,000 US adults revealed some interesting stats: 96% of