Creating tags in your Amazon Store shows exact sales from your Google Ads, a measurement tool that’s absolutely free!

Let’s face it, most sellers have dabbled with Google Ads or used an ad agency in the hopes of rocketing their sales through similar Pay-Per-Click campaigns, and have been sorely disappointed with the results.

“We hear it time and time again from new clients when we suggest a Google Ads programme to help boost their Amazon sales, they say ‘no thanks we’ve tried it and it’s just a waste of money,’ it’s quite frustrating,” said Linda Scott, Director at E-commerce Direct Ltd.  “There’s a lot of people who claim to be Google Ad experts and they simply are not.  Our click-thru and sales conversions run typically at 20-25% while the industry norm is just 0.03%.  So you can see why we strongly suggest a robust and strategic Google Ads programme.”

There are three ‘musts’ when you create a Google Ads campaign: A strong keywords and negative keywords list, excellent ad copy and measurement.

Strong Keywords and Negative Keywords List:

Choosing your keywords are a crucial cornerstone of any Google Ads programme.  To help you choose your keywords, Google has developed a robust Keyword Planner tool to assist you with your keyword research.  For additional keyword tools visit our blog post: ‘E-commerce Direct’s 5 best picks for keyword tools for Amazon sellers in 2021.’   Don’t simply choose general keywords.  Let’s say you sell drawing chalk for children.  Don’t use the word ‘chalk’ it will return many irrelevant searches such as; gym chalk, sports chalk, gymnastics chalk, etc.  Just as important as your keywords, make sure you add negative keywords to stop frivolous ad spend.  Using the drawing chalk example from above, negative keywords could include; tailor, sports, gum, dress, field, etc.  Google also allows you to set your keywords and negative keywords as an ‘exact’, ‘phrase’ or ‘broad’ search.  If you’re just starting out, we suggest you stay away from ‘broad’ searches and use ‘exact’ and ‘phrase’ to help rein in your ad spend!

Excellent Ad Copy:

Your ad copy or text must grab the users’ attention and have a call to action such as ‘shop now’ or ‘buy now’!  The most important line in your Google ad is the title line.  If you’re lost for ideas, winning headlines typically start with… ‘the facts about…’, ‘the key to…’ and ‘how to…’ are a good place to start.  Using the chalk example your heading may read:

Line 1: The key to great chalk drawings is XYZ chalk

Line 2: Long lasting colour, child safe and no mess.

Line 3: Shop all XYZ lines of chalk today!

A little know secret is the use of Ad Extensions.  Each Google Ad has additional fields you can add to your ad, including: sitelinks, callout extensions, structured snippets, call extensions, location, messaging, price and more.  The more information you provide in your ad, the better quality of sales lead (or click) you’ll receive.

Measurement:

What good is your Google Ads programme if you don’t measure the results?  Google Ads are completely trackable from number of ad views to clicks and now you can measure sales by directing your Google Ad clicks to your Amazon Store.  You can create specific landing pages within your Amazon Store or simply direct your Google Ads to existing Store pages.  Using the ‘tags’ function in the Store Insights you can easily track one or multiple ad campaigns from Google, Facebook, Yahoo! and more.  You will be able to see the exact sales via your Amazon’s Store’s Insights helping you to measure sales as a direct result of your Google Ads.

By creating a strong keyword and negative keyword list, top quality ad copy and measuring your ads success, Google Ads can help to boost your overall Amazon sales.

If you would like professional help with your Google Ads, get in touch with our Google Ad specialists on info@e-commercedirect.com, +44(0) 208-004-7769 in the UK or ++1(714) 282-7826.

About E-commerce Direct Ltd

E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.

The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.

E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients.  Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.

E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.

The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.

E-commerce Direct can be reached via email on info@e-commercedirect.com, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.

About SMBE Direct Ltd

E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.

SMBE Direct can be reached via email on info@SMBEdirect.com, through its website www.SMBEdirect.com and via phone in the UK +44 (0) 208 004 4545.