Sponsored Brand Ads drive traffic to Amazon Stores, giving buyers optimal access to Sellers’ product/product lines. As an Amazon Seller just starting on your e-commerce adventure, you may have come across the ‘Stores’ tab in your Amazon Seller Central account. You will soon come to find there is one of these tabs in every one of the 16 Amazon Seller Central Accounts for the countries Amazon provides services. Many sellers feel it is just another web page
When it comes to e-commerce selling, adding more and more sales platforms is not always advisable. In the era of e-commerce selling, several e-commerce marketplaces are industry leaders such as Amazon and eBay. However, in some countries the industry leaders are not favoured, and smaller e-commerce selling platform actually exceed against the larger marketplace.. Regional E-commerce Sales In France for example, Cdiscount is favoured by the French over Amazon.fr. Now that may or may not be important to
Getting your product reviewed by journalists and bloggers can have a significant impact on your Amazon and eBay sales. Many e-commerce sellers shout about the wonders and benefits of their product(s). However, buyers are savvy to such marketing and sales techniques, and are often weary of such self-made claims. So how do you boost your brand’s credibility? Simply demonstrate the benefits and reliability of your product(s). There are two quick methods we will explore in this blog
Most Sellers have good sales results in the UK, but struggle with poor sales in the remaining Pan-European markets. It is more common than not, US and UK Amazon Sellers struggle with sales through Amazon’s Pan-European programme. Amazon Sellers come to us for help, typically frustrated with poor sales in France, Germany, Italy and Spain, but are typically pleased with UK sales. The question we typically get is, “what am I doing wrong, the Amazon rep said
A product on Amazon and many other e-commerce selling platforms is 73% more likely to sell with the aid of a product sales video. So what’s stopping you from having a product video? At E-commerce Direct we ask clients and prospects this question all the time. Often in our bespoke E-commerce Sales Growth Plans for e-commerce sellers we suggest, among many other things, a product video. It seems it is one of the suggestions we advise
Amazon Fulfilment (FBA) moves long-term storage fees to a monthly basis. Semi-annual February and August dates to go by the wayside. The sceptic Amazon Seller may say, ‘why are they changing long-term storage fees again, is it a way for them to make more money?’ We must look at the economics at what Amazon, as a business, would say about long-term storage. Can you imagine how many more warehouses Amazon would need if FBA sellers just left inventory
