Google Analytics 4’s flexibility offers many different kinds of data Google Analytics 4 will soon replace Google’s Universal Analytics which was built for a generation of online measurement, specifically the desktop web. Google Analytics 4 operates across platforms and doesn’t solely rely on cookies and user event-based data to deliver user-centric measurement. Google Analytics 4 is designed with privacy at its core, providing a better experience for both Google customers and their users. Google Analytics 4 will
Brand Registry allows you to increase your advertising reach. Many Amazon Sellers believe that Brand Registry is only for sellers who manufacture and sell their own branded products, that’s simply not true. Sellers who sell other manufacturers’ products are able to register their own brand using Amazon’s Brand Registry. For example, If your business is called ‘ABC Products’ and you’re selling other manufacturers’ products, you can still register ‘ABC Products’ with Amazon’s Brand Registry. Click to learn
CTR measures the number of times an ad is clicked versus the number of times it has been viewed (impressions). There are a number of ways to measure the success or disappointment of your online advertising campaigns. Ultimately, the most important metric in e-commerce is a sale. However there are many other metrics that can show you the effectiveness of an online keyword driven ad campaign. Click-Through Rate (CTR) tells you if your ad text
The EFN allows FBA Sellers with a UK account to sell cross-border into the EU. The European Fulfilment Network now allows Amazon Sellers using FBA with a UK account, while storing products in the UK, to ship to Germany, France, Italy and Spain. Sellers be aware, under this scheme the price of an eligible item must not exceed €135 in the EU or £122 in the UK. Once enrolled in EFN, you’re able to check the
Agency’s excellence in Amazon sales, advertising and management recognised by Global Business Insights. E-commerce Direct, a world-reaching e-commerce sales, advertising and management agency has been awarded the title ‘Best E-commerce Business of the Year 2022 – London’ by Global Business Insights for its remarkable knowledge, innovation and experience with e-commerce sales. “We are thrilled to be recognised as the Best E-commerce Business of the Year 2022 by Global Business Insights,” said Linda Scott, Director of E-commerce Direct
Amazon outlet is the go-to place for customers to shop for highly discounted products, overstock deals and clearance products. As Amazon Sellers it may be hard to get every one of your products to be a top seller. For slower moving products you can incur heightened storage costs and fees. Amazon Outlet helps both sellers and customers reap benefits. Sellers can create deals to be featured on the Outlet page to help increase sell-through, improve cash flow
