Three quick tips to help you achieve lower ACoS and higher sales from your advertising efforts. Happy New Year! Does one of your New Year resolutions include a review and clean-up of your Amazon Product, Brand and Display Ads? Even if it doesn’t. January, a typically slower month for e-commerce sales, is a good time to review your Amazon advertising to ensure you’re getting the best results from your ads. Here are three quick and simple tips
GDN can be ideal for B2B and small niches by providing instant advertising opportunities on over 2 million websites. Unlike Google’s traditional search network where access is only on Google sites and ads are triggered by users actively looking for information or products, Google’s Display Network ads are displayed even though the user may not be searching for your information, services or products. They may be simply browsing websites that interest them. Google’s Display Network (GDN) is
‘Shoppable Collection Images’ and ‘Images with Text’ will showcase your brand and products with richer and more engaging content. Amazon has often said that their Stores are the heart of a seller’s brand experience on Amazon. If you have registered your brand with Amazon’s Brand Registry, Stores are free! Here, you as the seller can use curated content and multimedia assets to tell your brand story through product themed sales pages designed for your shoppers. Your Store
A+ content has been shown to attract more customers and increase sales by an average of 5-6%. For Amazon Sellers who are enrolled in Brand Registry, they have the benefit of access to Sponsored Brand Ads, creating a Store and adding additional information to their products’ description page via A+ content. What is… & why use A+ content A+ content makes your product stand out with rich text, comparison charts, highlights, additional technical specifications and images. Adding A+
Research tells us the ‘Buy Box’ is responsible for more than 80% of sales and the top source of those sales are on mobile and desktop devices. As Amazon Sellers, your primary goal is to achieve sales. For those who don’t allow others to sell their proprietary products and have established Brand Registry for those products, Buy Box status is not as difficult to achieve. However, if you’re one of the third-party sellers that is competing to
Established as a leader in e-commerce management, sales and advertising, E-commerce Direct continues to drive sales success for its clients using its tour de force in innovation and know-how with e-commerce selling. E-commerce Direct, a world-reaching e-commerce sales, marketing and advertising agency announces it has been awarded and named ‘Leading E-Commerce Business of the Year 2021 – London’ by Technology Innovator Awards. Leading E-commerce Business of the Year 2021 – London “What a testament to E-commerce Direct’s creative
