Innovation in Business magazine announce the winners of the 2023 MarTech Awards. E-commerce Direct, an award-winning e-commerce sales, marketing, advertising and management agency has won the title, ‘Best Online Sales Support Provider - London’ by Innovation in Business magazine’s MarTech Awards. “We are very pleased to have learned that we were selected as Best Online Sales Support Provider - London by Innovation in Business magazine’s MarTech Awards,” said Linda Scott, Director of E-commerce Direct Ltd. “Our
There are three types of content available for experimentation: product images, product titles and A+ Content. Creating Amazon Experiments allows you, as a Brand Registered Amazon Seller, to run A/B test (also known as ‘split-testing’) on your product listing content. Experiments allow you to compare two versions of content against each other to see which performs better. During your experiment, your customers that view your ASIN’s content are randomly split into two groups. One group sees version A content while the other sees version B for the duration of the experiment. For example, you may want to experiment with two different main product images. At the end of the experiment you will be able to learn what main product image helped to sell more products. You can then switch to the image that sold more products for all your potential customers to see moving forward. To try your hand at Amazon experiments, log into your Amazon Seller’s account and navigate to ‘Manage Your Experiments’ and click on the ‘Create a New Experiment’ dropdown menu. You can also get in touch with our Amazon experts at E-commerce Direct to learn more. For additional questions on how to create Amazon Experiments please get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or simply email us on info@e-commercedirect.com. About E-commerce Direct Ltd E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales. The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies. E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”. E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming. The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas. E-commerce Direct can be reached via email on Continue reading
A+ Content enables you to tell your brand story, encourage repeat purchases and potentially increase sales by 5%. A+ Content is available to retail vendors or professional sellers who have been approved as brand owners through Amazon’s Brand Registry. A+ Content allows you to showcase what makes your brand and products unique by telling a story, featuring enhanced product images and customised text placements on the product detail page. Here are five best practices for A+ Content:
Sellers can choose from Amazon’s Sponsored Brand Ads, Sponsored Product Ads or Sponsored Display Ads. Confused with the various Amazon advertising platforms? Not sure which ads are right for your products? Not to worry, you are not alone. For the majority of Amazon Sellers, their top three advertising platforms will suffice to help boost your products’ and brand’s awareness. Here we will look at Amazon’s Sponsored Brand Ads, Sponsored Product Ads and Sponsored Display Ads to help identify
Google is the most visited website (search engine) in the world with 8.5 billion searches per day. Looking to be found by existing or new clients? Then Google is the place to be. Here are a few quick facts about Google. Google is visited on average 89.3 billion times per month. Google processes over 8.5 billion searches per day. Facebook is the most searched word on Google. 63% of Google’s US organic search traffic originated on
The new Inventory Ledger provides an end-to-end inventory reconciliation. Amazon’s new Inventory Ledger replaces the daily inventory history, monthly inventory history, inventory event detail, adjustments, inventory reconciliation and the received inventory report. The Inventory Ledger report is like a bank statement for your inventory. The new ledger provides a complete end-to-end inventory reconciliation capability by displaying your starting inventory balance, received inventory, customer orders, customer returns, adjustments, removal and ending balance. Amazon Sellers can use the new Inventory
