Is Google’s Display Network Right for My Business?
GDN can be ideal for B2B and small niches by providing instant advertising opportunities on over 2 million websites.
Unlike Google’s traditional search network where access is only on Google sites and ads are triggered by users actively looking for information or products, Google’s Display Network ads are displayed even though the user may not be searching for your information, services or products. They may be simply browsing websites that interest them.
Google’s Display Network (GDN) is ideal for mass-appeal consumer offers and is capable of delivering large volumes of traffic in tune to millions of clicks per day. GDN also gives you access to virtually any kind of website, target audience and markets.
GDN requires a different approach than Google’s Search Networks. Often the best approach is ‘interruption marketing’. Your ad must present an offer that is so engaging that the viewers will feel the need to stop and give your ad a moment of attention.
Unlike traditional Google Search Network ads, GDN gives you three additional creative options beyond the traditional text only ad. HTML5 ads are good for animation and more advanced techniques. Responsive Display Ads (RDAs) is where Google takes various ad assets such as images, heading and descriptions you provide and mixes and matches those assets in real time in an attempt to show the best ad to each viewer as they browse. (A note, Google favours RDAs over other ad mediums.) Of course you also have the option of uploading your own ad which is good if you have strict brand guidelines you must adhere.
One of the best advantages of using GDN ads is targeting. Google provides an abundance of options in which to get your ads in front of your ideal target audience. Options such as ‘Managed Placements’ gives you the ability to enter web addresses of the sites you’d like to advertise. There’s ‘Contextual Targeting’ that gives you the choice to choose broad or narrow categories of sites on which to show your ads. You even have the choice of ‘Affinity targeting’ which allows you to target people based on their long-term behaviour of types of websites they visit and searches they’ve done. There are many more options including, ‘In-Market Targeting’, ‘Custom and Combined Audiences’, ‘Life Events’, ‘Behavioural Targeting’, ‘Demographics’ and more.
If Google Display Network is something you’d like to explore, call our Google Ad Team on +44 (0) 208-004-7769 in the UK, ++1 (714) 782-7826 in the USA or simply email us on email@example.com.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.
E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on firstname.lastname@example.org, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.