It’s a New Year! Time to review Your Amazon Advertising
Three quick tips to help you achieve lower ACoS and higher sales from your advertising efforts.
Happy New Year! Does one of your New Year resolutions include a review and clean-up of your Amazon Product, Brand and Display Ads? Even if it doesn’t. January, a typically slower month for e-commerce sales, is a good time to review your Amazon advertising to ensure you’re getting the best results from your ads.
Here are three quick and simple tips to ensure your advertising with Amazon Product, Brand and/or Display Ads are yielding the highest sales with a low ACoS.
Tip 1: Negative Keywords
Commonly overlooked by Amazon sellers, inserting negative keywords into your advertising campaign or at the ad group level can significantly reduce unwanted ad spend on keywords that may not be relevant to your products. A negative keyword prevents your ads from being shown for a particular keyword or words. There are two good ways to add necessary negative keywords. The first is common sense. If you only sell green watering cans and you have a search term as ‘watering cans’ as a phrase or broad search, you may consider adding negative keywords such as ‘red’, ‘orange’ or ‘purple’ to prevent your ad from showing those colours. The second is to run a ‘search term report’ for the past 60-90 days and filter the report to see where you have spent on ads with zero conversions. Consider adding these keywords to your negative keyword list in the relevant campaign or ad group. Adding negative keywords can significantly reduce frivolous ad spend.
Tip 2: Review Your Bids
Although we recommend reviewing your bids weekly, we know that it is not always practical. We suggest you look at your keywords within each campaign or ad group and set the date range to the past year. Then sort by the number of clicks. If you are seeing a lot of clicks but very few sales, if any, and you’re at the top of the bid range, stop hoping that keyword is going to magically start converting to sales. Pause the keyword, save your precious ad money for keywords that are converting to sales.
Tip 3: Search for New Keywords
When was the last time you added new keywords to your Amazon advertising campaigns? We find many sellers don’t venture far from their initial keyword set-up. It’s time to be adventurous! Amazon has made many advances in its advertising programme over the past year. When setting up or editing keywords in a manual campaign you can type in a keyword and it will show your additional keywords, search volume and much more. So if it has been a while since you’ve looked for new or additional keywords, now’s the time!
These three advertising tips will ensure your Amazon advertising campaigns are in tip top shape for the year ahead.
If you want a complete advertising audit of your Amazon Sellers account, contact our Amazon advertising team on email@example.com on +44 (0) 208-004-7769 in the UK, ++1 (714) 782-7826 in the USA.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.
E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on firstname.lastname@example.org, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.