Stores Are the Heart of Your Brand Experience on Amazon
‘Shoppable Collection Images’ and ‘Images with Text’ will showcase your brand and products with richer and more engaging content.
Amazon has often said that their Stores are the heart of a seller’s brand experience on Amazon. If you have registered your brand with Amazon’s Brand Registry, Stores are free! Here, you as the seller can use curated content and multimedia assets to tell your brand story through product themed sales pages designed for your shoppers.
Your Store is a micro-website where you have a home page and various supporting pages that can highlight specific product categories and can help with cross product sales, up sales and even be used as landing pages for your Amazon Sponsored Brand Ads, Google Ads, Facebook Ads and more. All traffic internal to Amazon and external is trackable through the Store’s Insights and its tags. Your Store is even indexed organically with all major search engines including Google and Yahoo! helping you to extend your sales potential beyond Amazon’s platforms.
Amazon Stores have evolved over the years and included the ability to make any of your products in a single image shoppable, enabling shoppers to click on products to see basic information such as name, price, customer ratings and Prime availability. Today, shoppers can simply add the products to their cart from your Store’s page or click to see additional information on the product’s own product description page.
You don’t have to be a website developer to create your Store. Amazon provides a variety of customisable templates that will help you bring your Store to life. You can keep your Store relatively basic or use more enhanced features such as text overlays to product images where you can add descriptive text, adjust its location, siz, alignment and colour – to better describe or showcase your products.
If you’re not entirely sure where to start, look at major brand such as Nike, Apple or Dell for inspiration. We also suggest you look to see if your competitors have a Store and see how they may be promoting their products on their Stores.
If you would like help creating a strategy for your Store, contact E-commerce Direct on email@example.com, on +44 (0) 208-004-7769 in the UK, ++1 (714) 782-7826 in the USA.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.
E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients. Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on firstname.lastname@example.org, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.