Amazon Sellers find setting up and maintaining AdWord campaigns time consuming and expensive. Here are some tips to achieve successful sponsored keyword campaigns. Amazon has various ways to advertise on their platforms: FireTV and Amazon.com and its EU equivalents to name a few. Amazon’s sponsored ads for Amazon Sellers is a major advertising force, helping sellers to achieve greater sales above and beyond their competitors. While we recommend a wider advertising programme that includes platforms such as
A recent Cowen and Co. survey shows us where Amazon ad buyers are spending in the US According to a recent article in the Wall Street Journal (Tuesday 27th November 2018) ‘Amazon’s ad revenue is on pace to double this year to $5.83 billion’. According to eMarketer, Cowen & Co. ‘expect sales to jump to $28.4 billion over the next five years, that is more than the combined increases in ad revenue for all television networks
Want to give your Amazon Seller’s Account a boost? Google Ads really work! As Amazon sellers are seeing additional competition year-on-year, our Amazon selling customers are always looking for additional marketing channels to promote their products! Outside of Amazon’s Manual, Automatic and Sponsored Brands (previous known as Headline Ads), we have found the next best tool to drive qualified traffic to an Amazon Storefront is Google Ads (formerly Google AdWords). Now before you go thinking ‘I need
