Research tells us the ‘Buy Box’ is responsible for more than 80% of sales and the top source of those sales are on mobile and desktop devices. As Amazon Sellers, your primary goal is to achieve sales. For those who don’t allow others to sell their proprietary products and have established Brand Registry for those products, Buy Box status is not as difficult to achieve. However, if you’re one of the third-party sellers that is competing to
By understanding what Amazon desires, sellers can exponentially increase their chances to win the coveted ‘Buy Box’. ‘How do I win the Buy Box on Amazon?’ It is a question we get asked by our Amazon Sellers all the time. We can tell you that you can’t pay to win the ‘Buy Box’, chatting up your Amazon representative will accomplish nothing to achieve a Buy Box win, and there is no one ‘thing’ that will help you
