Google Ads can be a powerful tool to help your business in several ways. Here are some key benefits: Increased Visibility: Google Ads allow your business to appear at the top of search engine results pages (SERPs) for relevant keywords. This increased visibility can lead to more clicks and website visits. Targeted Advertising: Google Ads let you target specific demographics, locations, and devices. This ensures that your ads are shown to the right audience, increasing
Creating tags in your Amazon Store shows exact sales from your Google Ads, a measurement tool that’s absolutely free! Let’s face it, most sellers have dabbled with Google Ads or used an ad agency in the hopes of rocketing their sales through similar Pay-Per-Click campaigns, and have been sorely disappointed with the results. “We hear it time and time again from new clients when we suggest a Google Ads programme to help boost their Amazon sales, they
Keywords are the cornerstone for any PPC and e-commerce selling platforms. Whether optimising for ‘Organic’ or ‘Paid’ search, keyword selection is paramount. Clients often call and ask, ‘um… Sonar, Google Keyword Planner, Sellers Tools and Merchant words… What do they all mean and which one is best for keyword research for my Google or Amazon account? It’s a good question and one we will attempt to answer. According to a report by WebRetailer, ‘more than 50% of global e-commerce sales
PPC campaigns, if designed and managed correctly, can be highly effective and profitable. Proper keyword selection is the cornerstone of any PPC campaign. At E-Commerce Direct, clients often ask if it is a good idea to spend precious advertising dollars on Pay-Per-Click (PPC) campaigns that include competitor names as well as their own company name. It is a good question, and there are a lot of opinions on this topic. Some 'PPC Advisors' even go as far as
Want to give your Amazon Seller’s Account a boost? Google Ads really work! As Amazon sellers are seeing additional competition year-on-year, our Amazon selling customers are always looking for additional marketing channels to promote their products! Outside of Amazon’s Manual, Automatic and Sponsored Brands (previous known as Headline Ads), we have found the next best tool to drive qualified traffic to an Amazon Storefront is Google Ads (formerly Google AdWords). Now before you go thinking ‘I need
