Keywords are the cornerstone for any PPC and e-commerce selling platforms. Whether optimising for ‘Organic’ or ‘Paid’ search, keyword selection is paramount. Clients often call and ask, ‘um… Sonar, Google Keyword Planner, Sellers Tools and Merchant words… What do they all mean and which one is best for keyword research for my Google or Amazon account? It’s a good question and one we will attempt to answer. According to a report by WebRetailer, ‘more than 50% of global e-commerce sales
Sales plan delivers numerous ideas to boost website, Google and Amazon sales! Shoes Have Soles – Background Shoes Have Soles founder developed an innovative transparent sole protector for men’s fine shoes. The product protects leather soles, saves on resoling costs, adds additional grip and is easy and quick to attach. Like many e-commerce sellers, Shoes Have Soles developed a niche product for a specific target market. Competitors were minimal and almost all customer reviews were positive. The products’ packaging
PPC campaigns, if designed and managed correctly, can be highly effective and profitable. Proper keyword selection is the cornerstone of any PPC campaign. At E-Commerce Direct, clients often ask if it is a good idea to spend precious advertising dollars on Pay-Per-Click (PPC) campaigns that include competitor names as well as their own company name. It is a good question, and there are a lot of opinions on this topic. Some 'PPC Advisors' even go as far as
