CTR measures the number of times an ad is clicked versus the number of times it has been viewed (impressions). There are a number of ways to measure the success or disappointment of your online advertising campaigns. Ultimately, the most important metric in e-commerce is a sale. However there are many other metrics that can show you the effectiveness of an online keyword driven ad campaign. Click-Through Rate (CTR) tells you if your ad text
Creating tags in your Amazon Store shows exact sales from your Google Ads, a measurement tool that’s absolutely free! Let’s face it, most sellers have dabbled with Google Ads or used an ad agency in the hopes of rocketing their sales through similar Pay-Per-Click campaigns, and have been sorely disappointed with the results. “We hear it time and time again from new clients when we suggest a Google Ads programme to help boost their Amazon sales, they
Looking for the ideal keywords to help boost you advertising Sales on Amazon? We recommend 5 picks that are a must for the 2021 seller. Looking to boost your advertising sales in 2021? Well it’s not too late! People use keywords to search for products on all kinds of e-commerce platforms and search engines alike. Knowing what keywords they are using, may surprise you! So how do you select the best keywords that will lead to increased
PPC campaigns, if designed and managed correctly, can be highly effective and profitable. Proper keyword selection is the cornerstone of any PPC campaign. At E-Commerce Direct, clients often ask if it is a good idea to spend precious advertising dollars on Pay-Per-Click (PPC) campaigns that include competitor names as well as their own company name. It is a good question, and there are a lot of opinions on this topic. Some 'PPC Advisors' even go as far as
Amazon Sellers find setting up and maintaining AdWord campaigns time consuming and expensive. Here are some tips to achieve successful sponsored keyword campaigns. Amazon has various ways to advertise on their platforms: FireTV and Amazon.com and its EU equivalents to name a few. Amazon’s sponsored ads for Amazon Sellers is a major advertising force, helping sellers to achieve greater sales above and beyond their competitors. While we recommend a wider advertising programme that includes platforms such as
