The Secret to Win Amazon ‘Buy Box’
By understanding what Amazon desires, sellers can exponentially increase their chances to win the coveted ‘Buy Box’.
‘How do I win the Buy Box on Amazon?’ It is a question we get asked by our Amazon Sellers all the time.
We can tell you that you can’t pay to win the ‘Buy Box’, chatting up your Amazon representative will accomplish nothing to achieve a Buy Box win, and there is no one ‘thing’ that will help you to win the coveted Buy Box.
There are 4 minimum requirements you, the Amazon seller must meet before you can be in the running for the ‘Buy Box’ for your product(s).
- Professional Seller
Must have a professional sellers Amazon account. A basic account sometimes called an individual sellers account (aka Free account) is not eligible.
- Product Availability
You must have inventory of your product(s) in stock and ready to sell.
- New Products
Your product(s) must be new. If you are selling used products, they can be sold via the ‘Buy Used Box’.
- Account Status
You will need to ensure you are ‘Buy Box’ eligible for your product(s). This can be checked in your Amazon sellers central account for each country, e.g. .com,.ca , UK, FR, DE, etc.Secret to Winning the ‘Buy Box’
At E-Commerce Direct, our experience, research and testing have shown us there are multiple elements that will help you to reach the ‘Buy Box’ for your product(s).
The top 3 are as follows:
- Total Price Plus Shipping – The lower your sales price, the better chance you have to win the ‘Buy Box’. This is also called the ‘Landed Price’.
- Shipping time – No more than 2 days, although Amazon stats that less than 14 days is acceptable.
- FBA (Fulfilled by Amazon) – FBA by far has demonstrated a much higher win rate for the ‘Buy Box’, even though Amazon states that seller fulfilled prime or FBM (Fulfilled by Merchant) is acceptable.
There are 10 other areas that we have found that further impact who is awarded the ‘Buy Box’.
- On-time delivery – Up to 12 hours
- Feedback Score – Higher better and more relevant feedback is more valuable
- Order Defect Rate – Simply put, none
- Late Shipment Rate – Simply put, none
- Valid tracking rate – 100%
- Customer response time – ASAP and 100% Responses
- Feedback count – More the merrier!
- Cancellation rate – Simply put, none
- Refund rate – Lower is best
- Inventory (stock) – Simply put, don’t run out
Although this list is not exhaustive, these elements within your Amazon seller central account are manageable. The better you perform, your ability to win the ‘Buy Box’ grows exponentially.
Do you have additional questions about how to grow your business through ‘Buy Box’ wins or other seller services such as Sponsored Brand and Sponsored Product ads? Please get in touch with our E-commerce Sales Specialists on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA, email support@E-commerceDirect.com or via Live Chat on our website at www.E-commerceDirect.com.
About E-commerce Direct Ltd
E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales marketplaces, helping to increase their online brand awareness and product sales.
The company generates millions in annual sales revenue for its clients who span from individual sellers to Fortune 500 and FTSE100 companies.
E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.
The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.
E-commerce Direct can be reached via email on firstname.lastname@example.org, Live Chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.
About SMBE Direct Ltd
E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.