Sellers can choose from Amazon’s Sponsored Brand Ads, Sponsored Product Ads or Sponsored Display Ads.

Confused with the various Amazon advertising platforms?  Not sure which ads are right for your products?  Not to worry, you are not alone.

For the majority of Amazon Sellers, their top three advertising platforms will suffice to help boost your products’ and brand’s awareness.

Here we will look at Amazon’s Sponsored Brand Ads, Sponsored Product Ads and Sponsored Display Ads to help identify which platform is best for your needs.

Sponsored Brand Ads:

We’ve found this ad platform to help with sales associated with your brand.  For example, when selecting this option, focus your ad keywords on your company name and/or your brand name.  We don’t advise using this platform for individual product sales.

Sponsored Product Ads:

These ads are the heart of Amazon product sales.  We advise using manual keyword settings for these ads.  Set up an ad for each product, include its variations if any, and look to Amazon for ideal keywords.  Think like a customer, go to Amazon and search for your product with possible keywords.  Amazon will predict what you might type.  Use these keywords and phrases in your ad’s keyword list.  Start with the lowest bid suggested in the range to get started.  Remember to add negative keywords to help curb advertising spend.

Sponsored Display Ads:

These ads have a variety of uses but we find them best for upselling to a better/more expensive product or to pitch your products against your competitors’ product.  Again use manual settings and look to Amazon to help select your keywords.  By bidding against competitive products you can grow your brand awareness but these do tend to result in higher clicks but not with the same sales return as Amazon’s Sponsored Product Ads.

As you can see, you have a variety of ad platforms to use for Amazon sales.  When chosen and set-up properly they can yield heightened brand awareness and sales.

For additional questions on Amazon’s Ad platforms get in touch with our Amazon experts on +44 (0) 208 004 7769 in the UK, ++1 (714) 782 7826 in the USA or email at info@e-commercedirect.com or simply visit our website www.E-commerceDirect.com for more information on our services.

About E-commerce Direct Ltd

E-commerce Direct Ltd is a bespoke advertising, marketing and sales growth agency, supporting businesses using e-commerce sales platforms such as Amazon, eBay, Google, Shopify, WooCommerce and many other local and regional sales channels, helping to increase their online brand awareness and product sales.

The company generates millions in annual sales revenue for its clients who span from individual e-commerce sellers and Amazon vendors to Fortune 500 and FTSE100 companies.

E-commerce Direct has received many awards recognising the Company’s commitment to innovation and their clients.  Awards include “Best eCommerce Solutions Provider – UK”, “Best eCommerce Sales Consultancy” and “Leading Specialists in Online Lead Generation”.

E-commerce Direct is a talented and experienced team, made up of individuals who specialise in distinct disciplines including; advertising, e-commerce sales, language translations, public relations, research, social media, website development and programming.

The company is headquartered in London, England with additional operations in the European Union, Australia, Asia and the Americas.

E-commerce Direct can be reached via email on info@e-commercedirect.com, live chat on its website www.e-commercedirect.com and via phone in the UK +44 (0) 208 004 7769 and ++1 (714) 782 7826 in the USA.

About SMBE Direct Ltd

E-commerce Direct is a subsidiary of SMBE Direct, a world reaching B2B and B2C business services conglomerate, giving rise to exceptionally talented and well-experienced professionals organised into business units, that provide direct services to SMEs and enterprise level businesses, whereby increasing their brand awareness and sales.

SMBE Direct can be reached via email on info@SMBEdirect.com, through its website www.SMBEdirect.com and via phone in the UK +44 (0) 208 004 4545.