What Do Successful Amazon Sponsored Brand Ads Look Like?
Amazon Sellers can benefit from properly created and targeted ads.
Most Amazon Sellers are familiar with Amazon’s Sponsored Product Ads, but fewer numbers are taking advantage of the highly visual Sponsored Brand Ads.
Creating Your Ads
Unlike standard Sponsored Product Ads, Sponsored Brand Ads allow the Seller to drive brand awareness through keyword-targeted ads that include above, below and alongside search results. Sellers can also advertise multiple ASINs at once (up to three) and customise the campaign’s image, headline (up to 50 characters) and landing page experience.
Here is a sample visual of a good Sponsored Brand Ad.
Keywords and Bidding Strategy
Ads are driven by keyword targeting and bidding strategies can either be ‘automatic’ where Amazon optimises for conversion or ‘manual’ where you decide your bid by percentage change.
Ads Landing Page
If you have not done so already, you will need to create your Amazon Store or customise a product list, featuring a collection of your brand’s product lines.
To learn how to successfully set-up your Storefront, please visit our blog post: Amazon Stores have Profitable Success for Amazon Sellers.
Here are a few tips to help you create your own successful Sponsored Brand Ads.
- Mention a unique point or benefit of your product in your headline.
- Set-up three ads using the same keywords but with different headlines to see which one performs best.
- Run ads for a minimum of two or three weeks to test market penetration.
- Don’t move too fast! Only change one variable at a time, e.g. bids, keywords, headlines, visuals.
The usual Amazon metrics are available; ACoS, clicks, spend and sales. You can also see your sales and web traffic driven to your Store via the Store insights section in your Amazon Seller Central Account.
For questions or expert help with your Sponsored Brand Ads strategy, get in touch with our E-commerce Sales Specialists on +44 (0) 2381 920 246, if you are based in the US, call toll free ++1 (888) 567 0464, email support@E-commerceDirect.com or via Live Chat on our website at www.E-commerceDirect.com.